She started with one pot, a borrowed cooler, and a status update at 11pm. Eight months later she's doing 200 orders a week between lectures. Here's the shape of that climb.
The start was tiny
The first week was six orders, all from her floor. She didn't wait for a brand, a logo, or a kitchen. She cooked, posted, delivered, and asked every single customer one question: "Would you order again, and what would make it a yes?"
What nearly killed it
Growth, not failure, almost ended it. When orders tripled, she said yes to everything and burned out by week three.
- No cut-off time, so she cooked till 2am.
- No minimum order, so tiny deliveries ate the profit.
- No help, because asking felt like admitting weakness.
She fixed it by doing less on purpose: fixed hours, a delivery minimum, and one trained deputy. Boring decisions. They saved the business.
The dream isn't more orders. It's a business that doesn't require you to suffer to run it.